The People

Decades of Personal Training, Web and New Media Development, Engagement Specialists and Operations Professionals united with a single goal, to make quality fitness accessible to everyone!


We BELIEVE everyone deserves the best fitness

Designed and built for fitness clubs and organizations, myVitFit’s goal is to help you succeed. Whether you are a local studio or national chain, myVitFit can scale to your needs by delivering prescribed fitness solutions to fitness club members through a club-branded, trainer-supported, community-centric platform.

Through decades of experience in the fitness industry, we have developed a method to keep members engaged, without a drain on an owners/operators finite time and resources. We know the needs of clubs and gyms, and we know what works.

We believe that fitness is more important than ever, and we recognize the difficulties in the industry. We hope to re-invent and reinvigorate your relationship with your members and clients, bringing the best fitness solutions directly to them. It’s a win-win-win for clubs, trainers, and members.

Our Story

“Necessity is the mother of invention.” This was definitely the case for VitFit.  In 2007, Philadelphia-based personal trainer, Elizabeth Robinson found herself with more clients than time in a day.  In an effort to maximize the level of service for her clients, and help them maintain their training programs within the limitations of a busy schedule, Liz created a virtual solution that became the myVitFit fitness platform.  

myVitFit began as a series of individual audio workouts and training calendars for specific training clients.  Over the years, the workouts have been tested, adjusted and have grown in number and diversity.  

The single most important development in the myVitFit program came in 2010 when the team created the assessment tools and algorithms necessary to provide an online program that could genuinely be called a “personalized” training program.  Shortly thereafter, the website was launched.

Fitness should be fun, accessible and thought-free.  We like to say, “Workout like no one is watching!” No one is watching you and you don’t have to “follow” anyone else. myVitFit is YOU being YOU at your best.

Our clients work hard and make decisions all day, but when they workout, they just play.  Your workout should be worry free, fun and effective.  Whatever your goal or fitness level, myVitFit takes the work out of your workout.  

myVitFit personal virtual training

Try it yourself.

The best way to get to know myVitFit is try it yourself. Try our 4-day demo that includes our industry-leading fitness assessment, the highest quality personalized daily workouts, and private online community.


Elizabeth Robinson

Founder and CEO

Liz designed myViFit to meet the needs she observed from her 20+ years working in the fitness industry. As a certified group-ex instructor and personal trainer, Liz is a sought-after fitness pro with a reputation for challenging her clients and motivating club members with variety, smart coaching, and quality programming. Liz holds fitness certifications from AFAA, TSI and Schwinn Cycling. Prior to following her calling in fitness, Liz worked as a business development consultant and a NASD registered equity sales specialist. Through her relationships in both the financial and fitness communities, Liz was able to design and build the myVitFit platform along with the guidance of advisors that represent the best in their respective fields.  Liz holds an AB from Princeton University. 

Liz is a three-time cancer survivor who believes that her commitment to fitness and wellness has made all of the difference in her recoveries, and has contributed to her overall resilience. When not tirelessly working out Liz, along with her husband and son, retreat to their summer home in St. Thibery, France (where she’s still designing workouts).

Jeffrey LaBrot, President

Jeff LaBrot


Jeff has over 20 years of experience in finance working closely with companies in every industry and size from early-stage growth to some of the world’s largest public companies. His areas of expertise include capital markets, financial analysis, corporate strategy, development, and execution. Jeff also serves as an advisory board member at privately-held AtlasGO. He holds an MBA from Drexel University’s LeBow College of Business.

Fitness has been a solid foundation throughout Jeff’s life from an early age and is shared with his wife and two young children.

David W Halsell, Chief Technology Officer

David W Halsell

Chief Technology Officer

David oversees all aspects of the design and development of VitFit digital products and platforms. David brings to VitFit over two decades of experience with Internet technologies and digital media, previously as Marketing Director at an athletic club, as a partner in a publicity agency, and with his own digital creative agency.

David holds an MFA from Carnegie Mellon and was a faculty Research Associate at the University of Washington’s Center for Digital Arts and Experimental Media. David still works in various capacities in arts and culture, and enjoys spending time in nature.

Regi Drake, Fitness Director

Regi Drake

Fitness Director

Regi was born and raised in St. Louis, Missouri, as the most introverted member of his family. Though participating in a number of recreational sports throughout his time in school, an unhealthy lifestyle caused him to gain a great deal of weight at a young age. His heaviest weight clocked in at 213 lbs at 14 years old, dubbing him the name “Fat Bullet” for his impressive speed despite his size. It wasn’t until Regi entered college that he took his health and wellness seriously.

After taking a position at his campus’s fitness center, Regi grew to understand the importance of a powerful body, strong mind, and a driven purpose through shadowing the lead trainer of the facility.  After adapting those same principles, he later received his accreditation from the National Association of Sports Medicine and began personal training with the intention of helping men and women find their unique inner ability and create their own stories.

Currently in Seattle, Washington, Regi has been personal training for 7+  years (both in person and online), instructing his own Metabolic Conditioning class, and holds mentions on Reebok’s website for the techniques and practices in fitness.


Ivo Grossi

Health and Wellness

Ivo has 25 years of executive experience in the fitness, health & wellness industry.

Most recently, as CEO of SportsArt Inc, he repositioned the company as the green leader by bringing to market two cutting-edge lines of energy harvesting cardio equipment and connected app. 

Previously, he led the commercial operations of worldwide industry leader Technogym, substantially growing this premium brand in the American market. 

His leadership experience in business development and strategic growth further extends to wearables at Sensoria Inc., where he led and executed a worldwide go to market strategy, and to mind/body at Peak Pilates, where he overhauled the commercial operations. 

Ivo has a B.S. in business economics from University L. Bocconi in Milan – Italy. 

He teaches yoga, meditation, breathwork and writes about mindfulness, leadership, and conscious business on his blog. His articles and interviews have appeared on Forbes and many other international and industry magazines. More info about Ivo.

Nina Israel

Financial Wizard

With over 25 years in business, Nina’s strength throughout her career has been empowering business owners to better manage their cash flow, improve efficiency, grow sales, and reduce costs. While her work with high-end country clubs sparked her dedication to excellent customer service, it was her love of numbers and passion for fitness that led her to create a financial education company specifically for the health and wellness industry. By fusing these experiences, Nina has helped numerous companies increase their profitability by reducing their financial stress, deepening their fiscal knowledge, and gaining new confidence when it comes to understanding their numbers.

Nina Israel possess a Bachelor of Commerce degree from Concordia University, certifications from NASM, ACE, and the C.H.E.K. Institute and is a Certified Mindbody Business Consultant. When she is not working, you can find her with her family on a beach on the Oregon Coast or in her kitchen inventing scrumptious Mac ‘n Cheese recipes.